Senior Director, Communications Northeast Charter Schools Network (NECSN) 9/12/2022
The Northeast Charter Schools Network (NECSN) is a nonprofit network organization that supports the work of both the New York Charter Schools Association (NYCSA) and Connecticut Charter Schools Association (CTCSA), each of which serve as the unified voices for their state’s public charter schools. NECSN works to enact change in the public charter school sector that will have a significant impact on student outcomes throughout each state.
The Senior Director, Communications will be responsible for developing and overseeing the execution of NECSN’s communications strategies, all with the goal of strengthening public support for charter schools and the charter movement’s ability to achieve its strategic goals.
The ideal candidate will be familiar with and/or has a strong interest in delving into the political and education landscape in New York and/or Connecticut and has a solid track record of communications, marketing, and/or campaign/issue advocacy communications work. This is a great opportunity for an experienced communications leader interested in supporting public charter schools in NY and CT.
NECSN is a strong fit for professionals who possess an entrepreneurial spirit, a high degree of integrity, and are committed to creating equitable opportunities for children, families, and educators. The Senior Director, Communications will report to the Executive Director of NECSN.
Build and execute NECSN’s communications and marketing strategy (with measurable goals and benchmarks), in collaboration with NECSN’sExecutive Director, the Executive Directors at NYCSA and CTCSA, members of the senior leadership team, and ultimately member schools.
Support the NYCSA and CTCSA Executive Directors’ work to set a communications strategy that supports their respectiveadvocacy priorities, as well as all internal and external communications, public relations, and marketing efforts.
Develop a core group of member schools to build storytelling capacity, increase positive public charter school coverage, and mobilize on communications campaigns.
Develop messaging and communications assets and execute trainings for member schools and key stakeholders.
Keep schools informed (e.g., polling data, most effective messaging, school and state data, etc.) and engaged (e.g., legislative calls to action) in NYCSA/CTCSA’scommunications and advocacy efforts.
Serve as the communications content expert at NECSN; stay abreast of new developments, opportunities, and threats that will impact public charter school issues and initiatives; and, build relationships with public charter school association peers across the country to leverage best practices.
In partnership with members of NECSN’s leadership team, identify, hire/contract, and manage any employees, consultants, vendors or products needed to support these workstreams.
Direct all press outreach, relations, and communications.
Manage all social media channels (Twitter, Facebook, and LinkedIn).
Write, design, and produce various publications including announcements, social media, collateral, videos, fundraising documents, reports, and annual reports.
Support with event planning and production for multiple audiences, including press, policy, and individual and institutional donors.
Create, track and report out on goals, outcomes, and performance metrics.
Manage a variety of daily electronic communications functions, including but not limited to: website maintenance, ongoing and ad hoc member communications, etc.
The most competitive candidates for this position will possess many of the following experiences and skills:
Passion for and commitment to helping the NY and CT public charter school sectors to thrive.
A belief in the power and possibility of public charter schools and the importance of stakeholder engagement and activation in public policy, particularly among historically underrepresented populations.
Successful and progressively responsible communications and marketing experience. Familiarity and/or experience with the NY and/or CT earned media landscapes is a plus..
Strong messaging and storytelling skills, with the ability to understand and creatively explain issues and trends affecting public education in NY and CT and nationally.
Track record of creating/executing communications plans and/or communications campaigns to reach short- and long-term goals.
Ability to synthesize and translate complex advocacy language or strategy to gain broad appeal and generate calls to action.
Exceptional time and project management skills.
Experience utilizing CRM systems in marketing and communications strategies.
Excellent written, verbal, interpersonal, and collaboration skills; high attention to detail.
Ability to hold sensitive information with discretion and confidentiality.
7+ years experience in public relations, media, marketing, or nonprofit communications.
Timing and Location
This full-time position is available immediately. This position is hybrid, with the ability to work remotely as well as from our Albany (NY), New York City, and/or New Haven (CT) offices. Ability and willingness to travel throughout NY and CT as needed.
The salary range for this role is $110,000 – $140,000. NECSN also offers a competitive benefits package.
Interested candidates should send their résumé and two writing samples to Victoria Criado at email@example.com. The position is open until filled.
Notice of Non-Discrimination
The Northeast Charter Schools Network – including its d/b/a’s the New York Charter Schools Associaiton and the Connecticut Charter schools Association – is an equal opportunity organization and will not allow discrimination based upon age, ethnicity, ancestry, gender, national origin, disability, race, size, religion, sexual orientation, socioeconomic background, or any other status prohibited by applicable law.
ABOUT: The New York Charter Schools Association is the non-partisan, nonprofit membership organization serving as the unified voice for the over 300 public charter schools in New York State and representing their interest at the state and local levels.
POSITION: In support of the New York Charter Schools Association, the School & Community Engagement Manager (CEM) will serve as a member of the Association’s Community Engagement team. The CEM will assist in the development of and manage initiatives that connect schools in the Rochester area and statewide and manage the Association’s partnerships with local community groups. While much of this work will happen in the Rochester area, the candidate should be prepared for occasional travel throughout the state.
RESPONSIBILITIES: Responsibilities generally include but will not be limited to the activities identified below.
Charter School Engagement including:
Supporting local charter schools in the areas of technical advice, partnership, advocacy, region-wide communications, and management of region-wide projects;
Creating and executing on an engagement strategy for all Rochester area charter schools;
Working with charter school leaders and the New York Charter Schools Association team to ensure each Rochester-area school stays current on its membership;
Convening and setting the agenda for monthly Regional School Leader meetings for Rochester-area charter school leaders;
Establishing a presence in each Rochester-area charter school by attending events and making visits throughout the year;
Connecting area charter schools with elected officials, including bringing elected officials into schools for visits;
Leading area charter schools on effective partnership and communications with local school districts;
Acting on various community organizations to represent the local charter schools’ views;
Convening specific charter working groups including the Special Education Working Group;
Identifying additional school supports to help the Association best serve schools; and
Engaging in other activities aimed at furthering the interests of Rochester area charter schools.
Communicate with schools about upcoming opportunities and events of interest to the whole sector, including programs and supports provided by the Association.
Community Engagement, including:
Developing and maintaining partnerships with community, school, and other key community groups within Rochester and Monroe County;
Creating and maintaining relationships with state and local elected leaders serving Rochester and Monroe County;
Creating an annual community engagement plan, including goals and a plan for reporting on those goals;
Attending and speaking on behalf of the Association and the charter school sector at various meetings and hearings; and
Serving as a media point of contact regarding the Association’s community engagement initiatives.
Leadership of Special and Grassroots Advocacy Initiatives, including:
Supporting the Association’s advocacy initiatives that support the charter community in the Rochester area and statewide, including special event planning and execution.
Experience leading or working in a charter school strongly preferred;
Connection to, or knowledge of, Rochester and Monroe County, including public agencies and entities and community-based organizations, strongly preferred.